Lay's Potato Chips

Pic: PepsiCo Frito-Lay

Lay’s angles up to score with Lionel Messi

By Gill Hyslop

The PepsiCo megabrand continues to celebrate soccer by tapping the ‘Chip Shot’ legend for a new spot, a sweepstakes and collectible-worthy Lay’s bags.

Be sure to have Lay's on hand when Lionel Messi drops in for a surprise visit. Pic: PepsiCo Frito-Lay

Messi comes knocking to help Lay’s fans ‘fight to reach your dream’

By Gill Hyslop

The four-time UEFA Champions League winner and FIFA World Cup 2022 Champion takes the brand’s No Lay’s, No Game platform to the next level, starring in a new commercial – titled Messi Visits – to remind fans that watching football without Lay’s is unthinkable.

PepsiCo entered the Romanian market in 2004. Pic: GettyImages/omersukrugoksu

PepsiCo ramps up snacks capacity in Romania

By Gill Hyslop

PepsiCo is investing another $100m – on top of the $320m over the past decade – into Romania, to double the production capacity of its Popești-Leordeni snack plant.

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